NEW YORK, NEW YORK — November, 2018 – Following on their tech covers license late last year, New Zealand’s best selling art brand Lonely Dog and Zebra Publishing, global online retailer and manufacturer of calendars, have agreed on a licensing deal to bring to life Lonely Dog in a beautiful yearly calendar.
The agreement was facilitated by Intelligent Brand Extension, a unique brand development and strategy firm based in NYC representing Lonely Dog globally across all categories.
“Lonely Dog’s creative imagery and storytelling strikes a chord with anyone with an imagination,” said Tatiana J. Whytelord, founder and president of Intelligent Brand Extension. “We are thrilled to be working with Zebra Publishing to make Lonely Dog part of everyone’s everyday life.”
“Lonely Dog is an unconventional character brand which appeals to a primarily adult audience– those that have been around the tracks and witnessed what life throws our way,” Lonely Dog’s creator, artist Ivan Clarke says. “Through my paintings I have discovered another world and the characters that live there. I’m committed to unfolding this world for everyone to see, because when you’ve been to Alveridge you never want to come back.”