LONDON, ENGLAND — September 27, 2017 – Following on their puzzles license earlier this year, New Zealand’s best selling art brand Lonely Dog and Ecell Global Ltd, global online retailer and manufacturer of consumer electronics, have agreed on a licensing deal to bring to life Lonely Dog in a collection of phone and tablet cases under the Head Case designs brand.
The agreement was facilitated by Intelligent Brand Extension, a unique brand development and strategy firm based in NYC representing Lonely Dog globally across all categories.
“Lonely Dog’s creative imagery and storytelling strikes a chord with anyone with an imagination,” said Tatiana J. Whytelord, founder and president of Intelligent Brand Extension. “We are thrilled to be working with Ecell Global to make Lonely Dog part of everyone’s everyday life.”
Head Case designs launched 25 different Lonely Dog designs for phone cases, wallet cases and tablet cases available online on Head Case designs’ site as well as eBay and Amazon.
“Lonely Dog is an unconventional character brand which appeals to a primarily adult audience– those that have been around the tracks and witnessed what life throws our way,” Lonely Dog’s creator, artist Ivan Clarke says. “Through my paintings I have discovered another world and the characters that live there. I’m committed to unfolding this world for everyone to see, because when you’ve been to Alveridge you never want to come back.”